Brazilian Day is an annual festival held in New York City, most often on the Sunday of the Labor Day weekend, to celebrate Brazil’s Independence Day. Similarly, the Brazilian Festival on Pompano Beach in Florida is a must-attend event for the growing population of Brazilians in Florida.
These events are among the most famous Brazilian-focused events outside of Brazil, and are attended by the huge local Brazilian communities in the US who are attracted by both the cultural performances, and the markets selling Brazilian food and products.
For Sling International’s Brazilian Pack, these events were the perfect places to target the Brazilian community. We took the brand to these events for product demonstration, lead collection. and brand activation.