Cricket All Stars
Cricket All-Stars was a three-game series played in New York City, Houston and Los Angeles in 2015. Global cricket icons Sachin Tendulkar and Shane Warne headlined a star-studded line-up of renowned cricket players, including Ricky Ponting, Brian Lara, Muttiah Muralitharan, Wasim Akram, Jonty Rhodes and Michael Vaughan, among others.
ASB Communications handled the press interaction of the cricket stars with the South Asian ethnic media, including arranging media presence at all CAS related events and both pre and post-event press conferences. ASB Communications also worked to promote the event to the South Asian (Indian, Pakistani, Bangladeshi and Sri Lankan) and Indo-Caribbean communities through media messaging, and in-community communications, including grassroots marketing, and public relations.
The main objective of the event was to introduce cricket to the USA and inspire Americans to try out the sport, while exciting “diehard” cricket fans within the burgeoning US-based South Asian communities Multiple cricket “clinics,” gala dinners, and press conferences were held to facilitate interaction between the cricket stars and budding young talent, cricket fans and the media.