ASB offers deep insight into multicultural marketing program development, through our rigorous review and analysis of existing, third-party multicultural data, and our client-specific, ‘tailored’ services for planning and executing new, qualitative and quantitative research.
Whether our clients seek to ‘move the needle’ on critical, intangible brand metrics (awareness, attitudes, purchase intent), or drive quick, market response for brand sales and promotions, ASB’s experienced creative professionals are poised to develop the most impactful messaging and creative foundations to drive brand ROI.
With our deep, two-decades of experience partnering with the top multicultural and global media outlets in North America and abroad, ASB affords clients the best rates, the most impactful placement, and the highest added-value for brand and segment-specific media programs.
As the multicultural and immigrant communities which ASB serves exhibit amongst the highest rates of digital and mobile usage and engagement, no ASB client marketing program is complete without a strong digital marketing strategy. ASB offers a wide range of digital services, ranging from innovative display advertising, to campaign-specific landing pages/microsites, to ongoing social media strategy, planning, and execution.
Due to the very strong geographic concentration of key multicultural communities, grassroots and event marketing comprises an essential channel to extend brand engagement and relevance. ASB offers clients it’s very deep experience in conceiving and executing such programming to drive brand relevance and activation.
ASB has honed its world-class expertise in community-based public relations to generate significant levels of earned-media which adds brand value beyond the scope of paid communications. Key ASB services include targeted media relations and outreach (e.g. press conferences & receptions), Key-Opinion-Leader (“KOL”) identification, training, and management, and editorial-appropriate brand thought leadership platforms.